Consumers want more than printing from printers

Multifunctional photo-centric devices represent the highest growth area in the US photo printer market, according to a study released this week by InfoTrends, a marketing research firm located in Weymouth, Mass.

For the vast majority of consumers, the study said, multifunctional printers represent an attractive value and that value is fueling the devices' popularity.

"Most consumers like to have a copier or scanner at home," the report observed, "and the fact that an MFP can perform these functions and produce great photo prints when needed ensures the device will be around for a long time."

The study also noted, "Replacement buyers will continue to fuel growth in this area, as even those that currently own single-function printers will likely opt for MFPs when the time comes to purchase a new device."