Rollei MiniDigi reprise

As they say in business school, never sell the power of a prestige brand short. When camera legend Rollei launched its novelty MiniDigi in 2003, the pygmy version of its famous dual-lens reflex camera flew off the shelves. Now the company hopes to catch lightening in a bottle again with a new, beefed-up version of the product. The new edition, the AF5.0, is also three inches high, but has a three megapixel CMOS sensor that captures images at a maximum of 2304-by-2304 pixels. No, you're not seeing double. The unit shoots snaps in a square format. It has a tiny 1.1-inch LCD display, and you have to rotate a hand crank between shots. As with its much bigger brother, the camera is designed to be held at the waist when shooting, and it has a pop-up hood to make the display easier to see in bright sunlight. For storage, the byteshooter uses Mini SD cards but it does include an adapter so it wil accept the more widely used standard SD cards. You can get a lot more camera for $399, but lets face it, Rollei is selling the cachet of its brand here, not state-of-the-art electronics.