"Day Before" pix pack powerful punch

By John Mello on February 13, 2008 11:37 AM
021308_day_before.jpg

Morale in American newsrooms is pretty low these days and industry detractors abound but instead of hand wringing, journo execs should take a hard look at an ad campaign run by the Cape Times, of South Africa. The ads combine powerful photography with an emotionally wrenching message: no one knows what tomorrow will bring, but you can trust your newspaper to bring it to you. The campaign was arresting, emotive and provocative, as good newspapers are and all newspapers have the potential to be.
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This page contains a single entry by John Mello published on February 13, 2008 11:37 AM.

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